Research & News Audience Expert

Emily Goligoski researches consumers to help media organizations boost their revenue. She has held management roles at The Atlantic, the future of work media company Charter, and the Membership Puzzle Project, a public interest research project at NYU. She was the first user experience researcher embedded in The New York Times newsroom. She is also a writer.

Emily has focused her career on ensuring the sustainability of independent journalism, particularly in contexts where its viability is under threat. As an independent researcher to CNN and The Guardian, her research insights and editorial collaborations have contributed to meaningful paid subscription growth. To learn about how she works with media organizations to reach new audiences, please reach out.  

At Stanford Emily earned her Master's degree in Learning, Design & Technology and taught at the Stanford design institute ("d.school"), among other learning institutions. She reported for Chicago Public Radio (WBEZ) while studying journalism at Northwestern. Emily teaches about the business of media as an adjunct professor at the Columbia Graduate School of Journalism and advises nonprofit newsroom leaders at the Newmark Graduate School of Journalism at CUNY.

Emily works on book development and editing projects with authors in the social sciences. You can reach her at em@emilygoligoski.com.