I lead The Atlantic's efforts to study current and prospective readers and listeners' interactions with our journalism. Together with our product, editorial, engineering, and growth groups, our team is a strategic partner that prioritizes projects that are core to The Atlantic.
We use interviews, diary studies, usability testing, surveys, and observation to expand the reach of our coverage. Understanding perceptions of The Atlantic brand is central to our work. Our researchers help grow consumer revenue through web, print, mobile, newsletters, live events, podcasts, and more. We start by meeting current and prospective readers and learning what they need from our journalism: