Women 2.0 In Conversation: Eventbrite’s Julia Hartz on Bootstrapping to Build a Usable Product


Women 2.0 recently sat down with VidSF and Julia Hartz, co-founder of the online event registration company Eventbrite, in San Francisco to discuss the company’s approach to mobile and knowing when an idea is worth making sacrifices for. The former television network executive discusses building a quality product, growing a repeat user base and perfecting a divide and conquer co-founder strategy before seeking $7 million from Sequoia Capital.

TEDxSoMa Today

I’m most looking forward to TEDxSOMA talks about interactivity and the digital future by the likes of XEO Design’s Nicole Lazzaro and BoingBoing’s David Pescovitz (as evidenced). If you aren’t Parisoma-bound this afternoon, the Justin.TV stream can be seen here and on the event site:

Chic Meets Geek v3

The lineup for the third iteration of the Chic Meets Geek series is slated for June 3 at Automattic (if you didn’t get enough of the Pier 38 space during Ignite Bay Area, a visit for this is in order). The lineup for brief talks by stylish and tech-inclined folks includes Charlie Ayers, former Google chef and author of “Food 2.0″; Victoria Ransom, co-founder & CEO of WildFire App; and Wendy Lea and Amy Muller, CEO and co-founder, respectively, of Get Satisfaction. Past speakers for the talks started by Carol Tran have included a principal dancer with SF Ballet and the creator of Guitar Hero–not shabby for an idea that’s six months old and that now benefits the Glide Foundation. Get thee to the online ticket sales and designer shoe salesperson.

Buzzword Bingo & Chez Panisse at 40: McCracken on Culture’s Role in Capitalism at PSFK

A talk given in a suit and Detroit Tigers cap that urges for an end to new media buzzwords and explores the cultural roots of the White House vegetable garden? Throw in a stat that 4 percent of people are tone deaf and anthropologist Grant McCracken has me hitting play on his PSFK Conference talk for a second time. If the observations shared here about the need for rewarding creativity within company planning are at like his book “Chief Culture Officer: How to Create a Living, Breathing Corporation,” I’ll be reading it on the Kindle in under a minute.

Watching Videos until TEDxSoMa

tedxIf tomorrow’s bike in movie from the creators of the Disposable Film Fest wasn’t enough reason to get excited about this humpday, registration for TEDxSoMa later this month might be. The second day of insightful talks at the Parisoma co-working space on May 21 is particularly of interest with its focus on female entrepreneurs advancing the world through technology. As the “daughter” of the TED conference, TEDxSoMa is a community-organized gathering to inspire and “marshal like-minded innovationists.” Ten-minute talks will be delivered by the likes of Nicole Lazzro, founder of the first player experience design company XEODesign, and Pankaj Kedia, who delivers Intel silicon in the form of mobile Internet devices.

The benefits of TEDx events have been described in detail this week on the Ignite organizers message board, and the videos I’ve seen of the community events have been fantastically informative. My favorite to date is the “raising kids to be entrepreneurs” talk out of Edmonton, but that could change pending the next local talks.

Soren Gordhamer on Productivity & Presence

My yoga teacher first recommended Soren Gordhamer’s book after busting me trying to check my iPhone mid-practice. “Wisdom 2.0: Ancient Secrets for the Creative and Constantly Connected” was a much-needed read upon feeling less effective (but more stressed) while working day and night in the information economy in SF. The tome is a worthwhile resource whether read while commuting, on a tablet, or even while paying attention with its recommendations for the Internet obsessed, including:

sorenWhen we focus on that we are connected, the technologies become more important than their function. We think, Wow. Look how many people I can communicate with. Look how often I can read my e-mail and text messages. This is impressive…however, it is meaningless since the impact of these actions depend on the what this is present during them.”

Gordhamer just launched the Wisdom 2.0 Conference, a three-day summit whose speakers included a Zen priest, the CTO of Twitter, and neuroscientists for discussions about modern day mindfulness around technology. (I was one of the only people on a laptop during the panels, but Twitter and Facebook updates about the programming still abounded throughout.) As might be expected, the author and conference host is a man on the go but graciously offered a few thoughts on our hyperconnectivity and why it needn’t always own our time.

SF: You weren’t always tuned into our culture’s tech-assisted overactivity. What made you take a step back and realize how we might be hurting ourselves?
SG: I started to feel the sense of angst and rush that seemed to be directing more of my life, and I knew this was something I did not want to continue. more

Ignite Bay Area Talks Tonight

We hope you’re able to join us for the next Ignite Bay Area on Monday to celebrate Web 2.0 Expo. The following presenters will be sharing a series of 5-minute speed presentations on everything from social network sabotage, democratizing planetariums and hungry, hungry hippos:

Derek Dukes | Chris Hutchins | Kim Lembo | Ola Helland | Jesper Andersen | Deb Schultz | Tony Deifell | Tobias Peggs | Andrew Hyde | Cara Jones | Chuck Kindred

ignite

This Ignite event is free, though Web 2.0 Expo conference attendees will be given preferred admittance. Seating at Mezzanine (444 Jessie Street) will be first come, first serve. No early registration is required. Videos will follow the event, which is sponsored by .CO, and we recommend being on the early side:

7:30 PM: Doors open for Web 2.0 Expo Conference Pass & Expo Plus Pass holders
7:45 PM: Doors open for the general community
8:15 PM: Talks and networking begin

Wisdom 2.0 for the Weekend

The Wisdom 2.0 Conference that started today at the Computer History Museum is a rare opportunity to hear sequential mentions of “psycho-sensory emotions” and “Twitter fail,” and I think it’s long overdue. Not to fear–I won’t get too yoga teacher trainee on you but find a lot of genuine value in dialogue about mindfulness in the way we interact with technology and one another.

Should you also be intejugglerested in talks about real-time meditation and advice for the over-stimulated, a trip to Mountain View on Saturday or Sunday could be most worthwhile. Soren Gordhamer, the author of the book Wisdom 2.0: Ancient Teachings for the Creative and Constantly Connected, is hosting the conference to congregate people as diverse as “technology leaders, Zen teachers, neuroscientists, and academics to explore how we can live with deeper meaning and wisdom in our technology-rich age.”

While attention deficit is nothing new, Roshi Joan Halifax, a Zen priest, end of life caregiver and social network fan (it’s true) spoke about the challenge of knowing how to best divide and dedicate her consciousness. She discussed trying to bring the same rigor that enables her 5:30 AM daily meditation practice to being selective in how she spends her time connecting online. Halifax said she does a few gut checks, asking how the tools serve and whether they allow her to be better in touch with the suffering of the world. Consider it technology-enabled compassion.

Web 2.0 Expo Headliners Announced

With talks from the smart minds at Bit.ly, TED Conferences, Foodspotting, and Instructables, it will be hard to keep me far from this spring’s Web 2.0 Expo at Moscone. The “Power of Platform” conversations include Trulia data guru Jesper Andersen presenting tools for data visualization and Yahoo design pattern library’s Christian Crumlish speaking about designing for play following the publication of his book “Designing Social Interfaces.” (In the interest of full disclosure, both have supported Ignite Bay Area, for which there will be another series of five-minute talks on May 3 in conjunction with the Expo and sponsored by .CO. There’s still time to send a talk idea our way.)

But amid the UX and analytics conversations, one that particularly stands out for its simple synopsis is IDEO interaction designer Jef Cunningham’s description for his customer-driven development talk: “He strives for simplicity in form and function. Mostly he likes stories.” Man of my own heart.

Ignite Bay Area >> Watch it Live

If you’re not among the technologists, writers, engineers, designers, bicycle mechanics, urban astronomers, and violin instructors to take part in the Bay Area celebration of Global Ignite Week on Tuesday night, you can join via Livestream, follow the presentations via @IgniteBayArea and access them later on the newly launched IgniteShow.com.

This week, 15 local talks will be joined by sets of five minute, 20 slide talks in 65 cities around the world answering the Ignite charge to “Englighten us, but keep it quick.” 10,000 people will be participating worldwide, and San Franciscans (appropriately) will be privy to talks about achieving enlightenment through nightclubs and the opportunity costs involved in modern dating.

Watch live streaming video from ignitebayarea at livestream.com

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