The Asian Art Museum’s First Thursday program on April 3 will take its current headlining exhibit into the auditory realm. I enjoyed visiting Yoga: The Art of Transformation when it opened earlier this year, and it’s exciting to hear (literally) that matra, kirtan and classical Indian music will be accompanying the exploration this week.
The program is also set to include a new installation by designer Chiraag Bhakta, who works locally as Pardon My Hindi. I first saw his hashtag #WhitePeopleDoingYoga on a museum goer’s tote bag and, curious, tried to find one in the gift shop (no dice). Pardon My Hindi explains:
This piece is a reflection of my personal relationship, as an Indian American, with yoga and its migration to today’s Western context. The project stems off a collection which started when I moved to San Francisco in 2007. I began to collect western grassroots-level meditation and yoga ephemera, book, records, and other educational material, from the 1960s through to the 1980s. During that era, particularly in the Bay Area, yoga started making a big impact on Western culture. I became interested in how yogic practice was being mined and commercialized; how the South Asian face of the discipline was being removed in the branding and portrayal of the practice and culture.
The museum calls the soon-to-be unveiled work (the 132st in the exhibit) “a collection of hundreds of commercial objects produced from the 1960s to the present, serving as a critique of the commercialization and Westernization of yoga.” If you have a chance to see it, please share your thoughts. I expect it to be though-provoking, controversial, and engaging.