Women 2.0 + FoundersCard

Among Women 2.0′s good news this week (including the completion of the third Founder Labs incubator program class and Spoondate, a company started in Founder Labs, receiving seed funding) is the launch of a custom FoundersCard. The members-only card offers discounts at Equinox gyms, the Clift Hotel and on Zipcar and other lifestyle brands. Consider it a “passport to the entrepreneurial lifestyle” and one that innovators who participate in Women 2.0 programs can enjoy for $200. Think of it as a black AMEX that wants you to enjoy Wine Library.

The Anti-Pity Party

I’m glad to see pal and MamaHope founder Nyla Rodgers’ work with Kenyan communities attract so much positive attention lately (including a great piece by Xeni Jardin on Boing Boing this morning). Nyla has collaborated with good production partners–including local groups Whirled, creator of the Commando kid video at right, and Storytellers for Good, which created the story spot–to highlight her non-profit’s work in sustainable health, water and education projects. The most recent message (“Stop the Pity. Unlock the Potential”) is an important one that’s humorously told.

The Women Driving Social Media

PeopleBrowsr on Bryant and Girls in Tech will host a Social Media Week panel on Tuesday on a topic that I’m unsurprisingly excited about: women and the social web. The conversation about online influence is to feature All Things D’s Kara Swisher, consultant and friend Cathy Brooks, BlogHer co-founder Jory des Jardins, Intel Capital director Christine Herron, and Women 2.0 CEO Shaherose Charania. Great group, methinks.

Ignite Returns to SF (‘Bout Time!)

If you had five minutes on stage, what would you say?

On February 8th, 16 technologists, entrepreneurs, writers, musicians, and philosophers will answer this challenge as Ignite SF comes to Public Works in the Mission. You’ll learn about the history of clothing, future building and (it’s true) how to keep a hot body at any age. Speakers include:

  • Thor Muller, co-founder of Get Satisfaction
  • Bess Kalb, Wired
  • Tim Hwang, The Awesome Foundation and ROFLcon
  • Amber Caldwell, trauma surgeon
  • … and more

If you’re one of the early birds around 6 PM you’ll get free food from El Porteno (Wait, is that the awesome empanadas place at the Ferry Building? You bet!) and live music. If you’d like to tell pals once you get your own tickets ($5 each), this can help you get started:

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Dear [friend/colleague/sweetheart/accountant/ mailman],

I’m going to this cool event called Ignite on Tues 2/8 6pm at Public Works. You should come! 16 entrepreneurs, writers, philosophers get on-stage to talk about their passions but each gets only 5 minutes. Their slides automatically advance every 15 seconds. Think TED Talks on speed. There’s also a full bar and free food trucks for first 100 in the door. Only $5 bucks! How many tickets do you need?

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Filling Up Your February

I hope you’re enjoying a relaxing (or ski-filled) holiday weekend. A few things to add to your calendar if you’re interested:

February 3 | Art Live Launch Party
The Common SF
The International Museum of Women will be serving cocktails and apps from 6-9 and featuring the fashions of Hunter Dixon, Taylor Stitch, and Marine Layer.

February 8 | Ignite San Francisco
Public Works
The idea and tech talks are coming back, and I’m excited to work with @PattiChan to bring them to the stage. Tickets are $5, and you’ll want to nab ‘em in advance.

February 10 | Women 2.0 Founder Labs night
Institute for the Future
We’re headed to Palo Alto to see final demos from founders in the mobile program. I couldn’t be more excited for this round.

And save the date for March 10 | Celebrating Change
Art Live Lounge at Terra SF
The International Museum of Women annual benefit celebrating women artists and social change will include live art installations, music, dessert, and other goodness.

Image shot on a visit to Scribe Winery.

In Conversation >> ProFounder’s Jessica Jackley

Kiva co-founder Jessica Jackley sat down with Women 2.0 recently to talk about her goals for improving company fundraising with her latest endeavor, ProFounder. The LA-based startup looks to make it easier for entrepreneurs to raise capital and give returns to investors they know (or don’t–there service has a new offering for public investment). Do take a look.

Sandberg at TEDWomen: “Keep your foot on the gas pedal”


Facebook COO Sheryl Sandberg spoke at the first TEDWomen conference today about the challenging but vital contributions of working mothers. “Let’s start by acknowledging that we’re lucky—we live in a world where not all women have human rights,” she told participants in DC before citing dismal percentages of the number of women in C-level jobs. When only about 15 percent of corporate board members are women, a number that has hardly risen in the past 10 years, she says she’s concerned not only about the rates at the highest earning parts of the economy but that women are too often dropping out of it.

To stay engaged, she advised:

  • Sit at the table. Whether physically or metaphorically, it’s important to “raise your hand and keep it raised.” Women don’t negotiate for ourselves in the work we do enough, she said, and no one gets a promotion they don’t think they deserve (especially those who underestimate their abilities).
  • Make your partner a real partner. Even when they’re working, Sandberg estimates that women perform three times the amount of childcare than men do in two parent families. She suggested working inside the home to create more systematic balance, including not pressuring children of different genders differently to succeed.
  • Don’t leave before you leave. After seeing women opt out of new projects before they were pregnant or went on maternity leave, Sandberg says she’s tired of seeing women lean back, not forward, even before they take a break from working. “Keep your foot on the gas pedal.”

She brought up the success/likeability paradigm (which says that the two together has a negative correlation for women but a positive one for men), which wasn’t a first for an afternoon that included searching for a new analogy for the “glass ceiling.” Going back to working motherhood, Sandberg said her vision of success—and one that doesn’t include 500+ million Facebook users–is for her daughter to not just succeed but to be liked for her accomplishments.

GigaOm >> Incubators for Tech Entrepreneurs

When yet another smart pal told me that they’re applying to an incubator for their early early stage startup, the scale of incubator and accelerator programs’ growth was notable. GigaOm wanted Women 2.0′s take on the trend (which has expanded so much that TechStars’ co-founder David Cohen warned recently of an “implosion”). Shaherose Charania and I collaborated on the piece you can read here, and the graphic is hers.

Traditionally, business school gave young businesspeople the “chops” to get ahead in corporate America. But even though the tech startup has become an almost everyday part of modern business, B-schools are still highly focused on issues that large corporations face. And while many do now offer entrepreneurship classes, today’s smaller, more nimble, and highly iterative businesses need a place that’s specifically dedicated to their unique needs. Where’s a person with an idea to learn how to make their own job or company? Enter incubators.

Think of them as e-schools — entrepreneurship schools, to use a term from entrepreneur Steve Blank — of varying lengths and formats that help businesses launch by providing hands-on startup skills, space and mentorship (and often taking equity in return). more

IMOW Delves into Latin America

Estimado amigos y amigas:

(And you thought my attempts to learn Spanish in SF weren’t going anywhere. Naysayers.)

A new International Museum of Women exhibit focusing on Latin America launched today to explore how women in Argentina, Costa Rica and Mexico are making a difference in their country’s economies. Regional artists’, activists’, and thought leaders’ contributions are included in English and Spanish, and I’m especially a fan of the work by Costa Rican-Peruvian artist Cecilia Paredes that explores displacement and identity.

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Apply In The Sky & a Different GSB

Apply In The Sky, one of the startups that demonstrated its product at Women 2.0′s recent PITCH night, has quickly proved its value with pals who are applying to B school. SF-based Emily Chiu founded the application organizer with Chicagoan Chiara Piccinotti before launching around Labor Day. Together with tech lead Ryan Kaminsky, one of the creators of the MBAPlanner iPhone app, the founders are looking to eventually streamline law and medical school applications and job searches (all in an attempt to become a platform for making life changes more manageable). If you’re about to be shelling out money and synergistic language to study management, this could be your first step.

And if you’re intending to go your own way, this weekend will mark the first of two Saturdays and Sundays for the Global Startup Battle. Intended to inspire company ideas around the world during Global Entrepreneurship Week, teams will still have only 54 hours each to develop teams and functional prototypes–they now just can do so from Beirut, Tulsa, and lots of other host cities.