TechCrunch >> NewlyWish Looks to Disrupt $19 Billion Annual Wedding Registry Industry

In a world of customizable coffees and individualized experiences, the wedding industry is just recently starting to break from its historical lack of options. Pre-nuptials, many couples still face lists of venue-required caterers and fight their way past other undesirable prescriptions for their big days. Enter NewlyWish, a New York-based e-commerce platform that seeks to provide creative registry options beyond big-box retailers.

With its first product for couples, the newly minted winner of the Women 2.0 PITCH NYC Startup Competition provides a custom multi-merchant online marketplace. Users can choose from and register for goods at brick-and-mortar stores, which have historically been excluded from the $19 billion annual domestic wedding registry market.

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