A nice man let me pass his car on my Vespa the other day only to have me smile back at him with my scrunched-up-as-a-Wonka-esque-blueberry face from inside an oversized motorcycle helmet. Unfortunate to say the least. So it makes me happy to see that Piaggio is finding other uses (and better styles for) head buckets with a new campaign to get people safe and sharing photos of their innovative uses for DOT-approved headgear.
Fans of the brand on Facebook who submit images of how they use their helmets can get their own trading cards made (not to mention a bag of scooter loot). Especially in light of Kenneth Cole’s Twitter gaffe over Egyptian riots, it’s fun to see a brand use social sharing so well.
