A talk given in a suit and Detroit Tigers cap that urges for an end to new media buzzwords and explores the cultural roots of the White House vegetable garden? Throw in a stat that 4 percent of people are tone deaf and anthropologist Grant McCracken has me hitting play on his PSFK Conference talk for a second time. If the observations shared here about the need for rewarding creativity within company planning are at like his book “Chief Culture Officer: How to Create a Living, Breathing Corporation,” I’ll be reading it on the Kindle in under a minute.