Now that they shoot Stella McCartney’s parties, the Magnolia Photo Booth Co. is getting some well-deserved attention for their most entertaining booth and prop setup. But in-person enjoyment aside (and they have booths in my favorite American locales: the Bay Area, Chicagoland, my home state of Ohio, and Austin), their retro-themed website designed by Ty Kreft was what first compelled us to have them at our most recent Ignite event.
In identifying their aesthetic, the Magbooth team scoured images of old photo booths and tried to update the purposely cluttered text they saw for their own branding and collateral. A white-washed vintage feel compliments a primary set of colors selected from a WW1 poster. The company, which is unabashedly looking to become “the premier photo booth company in the western world,” started touring with a brick red booth after building one for a house party. Co-owner/frontiersman Peter Tower, who engineered the booth’s structure, said a sleeker-looking booth and site were developed to convey an older quality feel for a company that operates digitally.
looks like those ignite bay area party revelers are having a pretty nifty time in that photo booth.