During Women 2.0′s recent “Will It Launch?” weekend workshop for prospective entrepreneurs, moderator Poornima Vijayashanker spoke about her decision to leave Mint.com (where she was the founding engineer) to create software for small businesses. She discussed knowing when to take a risk–including leaving Stanford grad school to start a company that was later sold to Intuit–and how her BizeeBee co-founder Liz Wiltsie found her by following Women 2.0 on Twitter. More conversations with company founders can be found as part of the In Conversation interview series.
[...] programming expand /// Femgineer Poornima Vijayashanker and Liz Wilsie for rigorous prep of their new software for sole proprietors /// Caitlin Bristol, for expanding Ecofabulous’ style and sustainability video offerings while [...]