Two creative shops I’ve got my eye on in 2010, video house Lucky NY and local stationary creator Hello!Lucky, have a common fortune theme in their monikers. It’s reason enough for me, especially when both have inventive sets of business partners and the latter’s production facility is within walking distance of my junior one bedroom. Following the purchase of letterpress valentines, I asked CEO Sabrina Moyle about starting the company after Stanford Business School now that it’s expanded to the UK.
SF: How did you decide to go into business with your sister [Eunice Moyle]? SM: Over my career I’d been focused on trying to help artists become successful in their careers by running a non-profit art gallery and managing grant programs for artists. After I graduated from business school, Eunice expressed interest in starting a letterpress card business with a couple of designer friends. She is the most talented and versatile artist I know, so I jumped on the opportunity to help. Pretty soon, the other two designers decided to pursue other opportunities, and Hello!Lucky became a sister-owned business. It’s been a great decision–we love working together and have complementary skills.
What is the most enjoyable thing about this business of creating personalized designs? Coming up with creative new ideas for custom invitations and greeting cards–and helping our custom design clients realize their dream wedding or event by articulating their style and creating the perfect designs for them.
How do you describe the company’s aesthetic? Vintage-inspired with a modern twist, whimsical, slightly bohemian.
(Editor’s note: If I am ever to fill out an online dating description, I’d like to borrow that style explanation for myself, even if it’s not completely accurate.)