One of the best things about spending last week in the Big Apple–besides coming back to warmer weather and recycling bins–was the chance to learn more about the wine lovers community Cork’d from CEO Lindsay Ronga. The four person team is based in NY, but I know more than a few Bay Area winos and up-and-coming aficionados who might like rating wines or submitting guest commentary on the platform.
Ronga, who worked in finance before affirming her interest as the president of the HBS Wine and Cuisine Society, partnered with Wine Library founder Gary Vaynerchuk to launch the site. The “playground for wine lovers” is run without advertising, and participating wineries pay $1,000 annually to participate. Members are active in making wine tasting and collecting more approachable, and the trust-your-instincts tone is reminiscent of Courtney Cochran’s guidebook “Hip Tastes.” And even for those of us who might consider little about our wine choices beyond color and cost, the discussion section is a good place to bone up before shopping.
[...] lineup for this summer’s Conversational Marketing Summit /// Lindsay Ronga for bringing the Cork’d wine community to vino drinkers everywhere /// Cara Jones for introducing journalist consortium Storytellers for [...]