Some smart work from our SoCal friends: when Therapy wanted to draw increased interest in its post-production company site and portfolio, the West LA shop didn’t turn to a sales rep or agent to hawk their reel. Instead, they’ve been drawing eyeballs to their VFX and editorial work by purchasing bizarre URLs and printing them on T-shirts. When people visit the sites (supposedly after seeing them on the backs of l’influencers), they go to a strangely funny 5 second teaser splash page before being driven to the Therapy site.
Rebecca Orlov of Loving. Living. Small. (and a video producer in her own right) turned me onto the Therapy tees and passed along Therapy executive producer Joe DiSanto’s description of the method: “physical viral.” I call it iamnotcynicalijustdontenjoymyself, but as you will.