Neighborhood Spotlight: Inside Modern

  1. [...] good folks at furniture store Inside Modern tipped me off to this weekend’s 20th Century Modernism Show & Sale at Fort Mason. The [...]

In moving to Hayes Valley this summer, I’m excited to have found some fantastic spots of note (sit tight for the Hotel Biron post). Graphic designer pal Jamie Panzarella pointed out furniture store Inside Modern down the block, and with good reason: even if you aren’t in the market, it’s worth seeing the selection of primarily California-made tables and chairs and experiencing great customer service from the husband and wife owners (So Cal-based Vioski even “secret shopped” Inside Modern before making them a dealer of their furniture and was so impressed that they begged to be involved). The pieces that have most caught my eye are bubble lights and daybeds from Modernica, and I’m about one tax refund away from a teal 1950 fiberglass arm shell rocker. The store’s selection is one of the better non-gallery uses of a fine art degree, and in addition to the curatorial-style items, it has champagne for neighbors and shoppers on Sunday afternoons.

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Their colorful chairs remind me of Charles Eames’ aesthetic (beautifully featured in a recent TED Talk about the designer’s furniture and film creation). It’s described best by the producers:

“The legendary design team Charles and Ray Eames made films, houses and classic midcentury modern furniture. Eames Demetrios, their grandson, shows rarely seen films and archival footage in a lively, loving tribute to their creative process.”