A post on community arts’ organizations innovative (and broad-ranging) approaches to social tools online went live on Mashable this week, and it was a great excuse to talk to the founders of Flak Photo, Gray Area Foundation for the Arts, IndieGoGo, and The Auteurs about the promotional outreach they’ve tried. We’re not just talking about blogs–there are great examples of rotating film festivals, innovative video tutorials, and fundraising competitions created by the featured arts and community organizations. Among the groups using social media thoughtfully and in big ways (which aren’t necessarily representative of their limited budgets) are independent artists and companies in photography, film, modern art, radio and craft. I’d love to hear your thoughts and what other organizations have caught your eye with their unique engagement.

