Archive for June 5th, 2009

Foodzie, Care2 promote independent food providers

Ever since they were recognized as one of BusinessWeek’s Best Young Tech Entrepreneurs earlier this year, I’ve been hearing a lot about the San Francisco startup and artisan product provider Foodzie. (A pre-lunch visit to the online marketplace is not for the faint of heart: the company’s efforts to highlight the products of independent food producers includes images and details about cheeses, chocolates, and sauces that will make your mouth water.)

While working for a private label market in North Carolina, Emily Olson, one of the three member Foodzie founder team, realized how hard it can be for small producers to get their products in front of retailers. The stories behind the foods and companies weren’t being well conveyed, and she set up shop with Rob LaFave and Nik Bauman to create a marketplace where producers could promote their products easily. “This lets them focus on chocolate or what they’re really good at,” said Olson, whose notable finds since starting the site have included truffle popcorn and almond butter crunch toffee. “We see ourselves as part of a bigger movement around more sustainable and high quality food. And even in a recession, we’ve found that people may not be going for big extravagances but are still buying small luxuries.”picture-2

If that doesn’t satisfy your sweet (and local) tooth, the healthy and green living network Care2 will be hosting a Love Your Farmers Market contest later this month. Should the local market you nominate win, they’ll get $5,000 from the network and LocalHarvest and you can win cash as well. Not a bad idea given the current economy and global concerns about food resources and production processes.