Everything Old is New Again

The minds behind New Soap, Old Bottle are marketing multifuncionality in the form of new liquid soap sold in reused plastic and glass bottles. After being sanitized, the former Coke and Heineken bottles are filled with home or car cleaner, topped with child safe caps, and sold at $4 a pop. “Big companies aren’t going to do this on their own. So we’ll do it for them,” said Scott Amron, designer, electrical engineer and founding principal of New York’s Amron Exprimental. “We buy brand name liquid soap by the barrel and package it in old bottles here in America.” Recessionistas and green thumbs rejoice.