Splashy

Nike’s latest outreach to action sports aficionados takes the form of take-home video, slowed down shots, and rain, snow, and sleet. In conjunction with the marketing agency TAOW and director Jared Eberhardt, Slow-Mo spots captured surfers Dusty Payne and Casey Brown’s faces at 1,000 frames per second as they were hit with waves. The corresponding Nike 6.0 Facebook app, Splashcast, then debuted at the AST Dew Tour in Portland. Now snowboarders, BMXers, and wakeboarders alike can upload videos of themselves being hit with the most easily available form of precipitation. If you’re having a rough day and far from Orlando and Breckenridge, current Slow-Mo booth stops, watching the daily footage is a form of free relief.